Love Live is a multimedia project created in collaboration with a number of companies such as music distributor Lantis and animation studio Sunrise. The manga released in late 2012 with adaptations in anime, drama CDs, and video games releasing afterwards.

The Love Live Story

The story is about Honoka Kosaka, a high school girl whose school is at risk of closing due to lack of applicants. To increase applications, she decides to start an idol group with her classmates called μ's (muse). The project succeeds and μ's successfully keeps the school open. They continue onwards and enter a nationwide idol group competition, aiming to be crowned the best idol group in the country.

Love Live Figures

The most popular Love Live figures we sell are the 1/7 figures from the Birthday Special Project and the nendoroids of each of the girls. Each figure features one of the cute girls from the show in a detailed outfit worn in the show. The nendoroids all come with a variety of accessories and can be posed together to create a unique scene. The popular companies that produce figures are Dengeki Stronger, Kotobukiya, and Good Smile Company.