Pre-Order Kaguya Now!
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Japan has been telling the story of Princess Kaguya for more than a thousand years. Naturally, the 2026 version involves livestreaming, virtual reality and RGB lighting.
Cosmic Princess Kaguya! is an original Netflix anime film that takes the classic Tale of the Bamboo Cutter and updates it to modern internet culture. It was released worldwide at the start of 2026 and exploded in popularity in Japan. Shingo Yamashita, whose previous work includes memorable opening sequences for Jujutsu Kaisen, Chainsaw Man and Urusei Yatsura was the director so if you haven't seen it already, you may want to give it a watch.
The basic story should sound vaguely familiar. A mysterious girl called Kaguya arrives from the Moon and grows rapidly, much like the princess from Japan's original folktale. What happens next is considerably less traditional. Kaguya meets 17 year-old Iroha Sakayori, a hardworking student who spends her limited free time in the virtual world Tsukuyomi. Kaguya is energetic, selfish, incredibly curious and basically impossible to control. She quickly decides that becoming a popular liver sounds fun, dragging Iroha along as her producer. Iroha writes the music, Kaguya performs it, and the two gradually become closer while that familiar problem of Kaguya eventually having to return to the Moon hangs over everything.
It is a clever way to modernize Kaguya without simply putting the old story in a contemporary school setting. The virtual Tsukuyomi also gives the film an excuse to go wild visually. Characters have separate real-world and virtual designs, live performances can ignore reality entirely, and internet creativity becomes a major part of the story. Kaguya herself embodies that contrast particularly well. In reality she is a blonde girl running around in an oversized black outfit and sneakers. Online, she becomes a much flashier virtual performer.
Music is just as important as the animation. The soundtrack brings together some huge names from Vocaloid history, including ryo (supercell), kz (livetune), 40mP, HoneyWorks, Aqu3ra and yuigot. The main theme, Ex-Otogibanashi, comes from ryo, while Kaguya herself sings Shunkan, Symphony., written by 40mP. There is even a World is Mine remix worked into the project. For anyone who grew up during the golden age of Miku and Nico Nico music culture, the staff list alone is almost enough to sell the movie.
ENSOUTOYS' new 1/7 scale Kaguya focuses on the real-world side of the character. Kaguya's VR design is naturally more elaborate and figure-friendly, but her real-world appearance says much more about her personality. There is no fantasy costume, armor or idol dress doing the heavy lifting here. She is basically wearing an oversized black T-shirt and bright blue sneakers.
The pose has to sell the character and thankfully, it does. Kaguya has one foot kicked up behind her, giving the viewer a double peace pose. Combined with the wink and huge smile, it feels like she is greeting her adoring fans as she rises in popularity.
Her hair and shirt does most of the sculpting work to add more sense of movement. Long blonde strands sweep outward with the motion of her body, spreading out enough to give the figure a much wider silhouette. Several thinner locks break away from her face and shoulders, further enhancing the momentum portrayed.
Since the T-shirt is simple, there is not much detail to hide behind. The fabric folds have to communicate the movement. The hem lifts slightly and the oversized sleeves bunch around her arms, giving the impression of soft, lightweight material rather than something molded directly onto her body.
The blue sneakers are so aggressively ordinary compared with the kind of footwear we normally see on scale figures, but the bright cyan color immediately breaks up all that black and ties into the film's more colorful digital aesthetic.
Her face will probably decide whether the figure works for most collectors. Kaguya has a very simple anime design, so there is nowhere for a weak expression to hide. ENSOUTOYS went with a big open smile and wink, which captures her much better than a neutral expression would. It has that slightly annoying genki energy where you know she is about to create a problem, but you are probably going to follow her anyway.
If you are a fan of the movie or like the figure, there is also more Cosmic Princess Kaguya! merchandise coming. ENSOUTOYS has already shown plans for a 1/6 scale VR Kaguya as well as a 1/7 real-world Iroha, meaning this could become part of a much better display later. Pairing real-world Kaguya with Iroha is the logical thing to do…
Kaguya is currently available for pre-order with an expected May 2027 release!
Thank you for reading!
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