Pre-Order Hatsune Now!

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Some figures sell on sculpt quality alone. Others sell on character popularity. And then there are figures like this one, where the real story is the artist behind it.

The Hatsune Bunny Girl figure by Kaitendoh is based on an original illustration by rurudo, presenting her in a glossy bunny outfit with flowing translucent hair, stockings, and a rabbit-themed base.

For anyone unfamiliar, rurudo is not just another illustrator with pretty originals. She is one of those artists whose work has built a very recognizable following among otaku fans. Even people who do not actively follow illustrators may already know her through Tokoyami Towa, since rurudo was the official hololive illustrator for her design. From having one of the longest lines at Comic Market, one of Japan’s biggest doujinshi and creator merchandise sales events, to having her own pop up exhibit in Shibuya, rurudo is one of, if not the biggest artists in Japan right now.

And that is exactly why this Hatsune is worth paying attention to.

Hatsune herself is not from a major anime or game franchise, which actually works in her favor here. She is being sold almost entirely on aesthetic appeal: long legs, soft expression, glossy bunny suit, delicate textures, and that polished cute but mature balance that rurudo’s artwork is especially good at. Kaitendoh’s figure leans hard into those strengths, emphasizing the floral-patterned shine of the suit, the sculpted movement in the hair, and the refined paintwork. In other words, this is the kind of release that lives or dies on whether it captures the illustrator’s charm, and from the promo details, that is very clearly the whole point.

That brings us to the real collector angle: rurudo aftermarket prices have a habit of getting ugly.

Anyone who has watched her figures on the secondary market has probably already seen the pattern. Pre-owned and second hand listings of rurudo figures are hard to come by and often at double the original list price. It's possible that they will manufacture extra, keeping the price low, or a future re-release if there is enough popularity but with rurudo figures, pre-ordering may be the best bet.

Hatsune still adds variety to the line up of original bunny girl figure. At 1/6 scale, it has display presence. It also enhances the bunny girl aesthetic people want in a bishoujo figure. The bunny styling is exceptional with emphasis on Hatsune’s long legs. Her costume is elegant and has depth without being overly busy.

At a distance, it is easy to miss the intricate details. As you get closer, her out reveals a subtle pattern that is matched on the bunny ears. Bunny outfits can sometimes feel interchangeable across original characters, but rurudo’s art tends to mix softness with polish in a way that makes this kind of styling feel a little more upscale.

A character named Hatsune with twin tails will likely lead to thinking about the number 1 vocaloid character. Looking at rurudo’s bunny girl Miku figure, you can find the signature rurudo design elements but swapping the outfit between the two would just feel a little off.

The use of bows to add a bit of moe aesthetic is always perfect. The next common element is the bandages, wraps and handcuffs which are common for rurudo girls, when it makes sense. Another rurudo bunny girl, Rabbi, showcases how carefully crafted the aesthetic is.

A second Rabbi figure continues the trend, making Hatsune a truly unique design.

Hatsune is currently available for pre-order and if you absolutely love her, there is a deluxe version that comes with a tapestry.

What rurudo figure is your favorite?

Thank you for reading!